Basemark Raises €22M to Make Driving Safer With Augmented Reality

Basemark Raises €22M to Make Driving Safer With Augmented Reality With an advanced AI-based computer vision system that enables the rapid development of automotive AR experiences, Basemark is setting its sights on OEMs in Europe, East Asian markets, and the United States. Helsinki, Finland (April 9th, 2024) Basemark, a...

Blippar and The Mars Agency Unveil Groundbreaking AR Superbowl Campaign for Snickers on Apple Vision Pro

Blippar and The Mars Agency Unveil Groundbreaking AR Superbowl Campaign for Snickers on Apple Vision Pro
Blippar and The Mars Agency Unveil Groundbreaking AR Superbowl Campaign for Snickers on Apple Vision Pro In a pioneering collaboration, Snickers, in partnership with Blippar and The Mars Agency, has launched the world's first branded Augmented Reality (AR) Superbowl campaign on Apple Vision Pro for...

New Study Shows Virtual Reality Training Outperforms Traditional Methods in Orthopedic Surgical Education

New Study Shows Virtual Reality Training Outperforms Traditional Methods in Orthopedic Surgical Education Eighth Published Study,“Advances in Medical Education and Practice,” Reveals VR’s Strength in Orthopedic Training Using One of the Largest VR Sample Sizes to Date Osso VR, the leader in immersive surgical training, announces...

MyMetaStories: An Innovative Online Festival

MyMetaStories: An Innovative Online Festival Young European Cinema in the Spotlight From October 6 to 29, 2023 Unifrance is offering a new cinematic experience to Internet users worldwide with MyMetaStories. This innovative festival will showcase young European cinema online, from October 6 to 29, 2023. A fresh initiative backed by Unifrance and supported by...

Audio Front End: The Key to Making AR Glasses Usable in the Real World

Audio Front End: The Key to Making AR Glasses Usable in the Real World By Daniel Shefer Voice control is a crucial feature of augmented reality (AR) glasses, allowing users to interact with the digital world hands-free. While many companies such as Apple, Magic Leap, and others have...