AWE 2022 Announces $100,000 XR Climate Change Challenge

AWE 2022 Announces $100,000 XR Climate Change Challenge Santa Clara, Augmented World Expo – Augmented World Expo (AWE), the leading series of worldwide events focused exclusively on the business of Augmented Reality (AR), Virtual Reality (VR) and Extended Reality (XR), today announced it is launching an ‘XPrize’-style’...

‘The Magical Forest’ AR Experience Arriving at LEGOLAND(R) Windsor

‘The Magical Forest’ AR Experience Arriving at LEGOLAND(R) Windsor Last year The LEGOLAND® Windsor Resort incorporated augmented reality (AR) into the design and launch of LEGO® MYTHICA: World of Mythical Creatures, a fresh IP featuring brand-new digitally enhanced experiences. After the hugely successful launch in the...

Fashion Disputes in The Metaverse

Fashion disputes in the Metaverse The “Metaverse”: we have heard about it, we may know about it, but what happens when brands from the physical world start to appear without permission in a network of 3D virtual worlds? Following on from our colleagues’ article concerning the Metaverse...

Volkswagen Commercial Vehicles & SenseGlove Force Feedback Gloves For VR Training

Volkswagen Commercial Vehicles & SenseGlove Force Feedback Gloves For VR Training SenseGlove Nova used for automotive VR training to assemble Volkswagen T6 vehicle; Haptic force feedback gloves improve VR simulation and allow trainees to physically feel the virtual parts of the vehicle SenseGlove, a leading developer...

Metaverse Marketing – Will it Work?

Metaverse Marketing - Will it Work? By Mike Schaffer Echo Factory You’re walking down the street and look up to see a glowing neon sign for Miller Lite above a welcoming bar. The nostalgia of the lights draws you in and you happen to see an ad for...