VR Voice

Standalone VR: A Developer’s Review By Alex Coulombe A deep dive into the first wave of all-in-one VR headsets.Any, all, or none of the headsets may be the best choice for you depending on your goals. Ask yourself what will best serve the apps you’re building,...

(Anti) Super Hero Landing at 7-Eleven® Stores To celebrate the new movie, DEADPOOL 2, in theaters May 18, everyone’s favorite Merc with a mouth, has made his mark (literally) at 7‑Eleven® stores nationwide.   7‑Eleven has launched exclusive Deadpool themed products, sweepstakes promotions, and its first ever augmented reality...

Where Will VR Fit Into Local Advertising? Part II By Mike Boland As Virtual Reality (VR) expands and contracts, it’s starting to overlap with local commerce in a sort of Venn diagram. That’s even truer of augmented reality (AR), but that’s a separate topic. One small signal is...

Where Will VR Fit Into Local Advertising? By Mike Boland Early television ads often showed a solitary individual reading a script for Ovaltine or Lucky Strike (or insert 1940’s quintessence). The reason: that’s the way it was done in radio. It took a while for TV ads to grow...

Competitors Convene in Fourth Data Science Bowl, Using AI To Accelerate Life-Saving Medical Research Imagine unleashing the power of artificial intelligence to automate a critical component of biomedical research, expediting life-saving research in the treatment of almost every disease from rare disorders to the common...