Mattel and Rec Room Present Masters of the Universe Collaboration

Mattel and Rec Room Present Masters of the Universe Collaboration Avatar customizations including He-Man, Skeletor, and Teela arrive just in time for the holidays   Mattel, Inc. (NASDAQ: MAT) and Rec Room announced a partnership today bringing the iconic Masters of the Universe (MOTU) to...

Three Predictions for 2023 in Augmented and Virtual Reality

Three Predictions for 2023 in Augmented and Virtual Reality The Metaverse has Driven Hype but Caused a PR Problem 2022 was a turbulent year for Extended Reality (XR). The popularization of the metaverse concept raised massive interest in Augmented and Virtual Reality (AR/VR) devices as the gateway...

64% of Viewers Want to Watch The World Cup in the Metaverse

64% of Viewers Want to Watch The World Cup in the Metaverse   25% of World Cup viewers would like an AR/VR experience. FIFA filed a metaverse-integrated trademark application for its 2026 World Cup.   As with any other World Cup, only a lucky few can see it...

Privacy In the Metaverse

Privacy In the Metaverse By Josh Pan As the metaverse becomes more and more well-endowed, there are going to be more companies and businesses trying to get their hands in the pot, mixing online and offline experiences happening in a multitude of worlds filled with social spaces,...

Cross-Border Marketing Regulations in the Metaverse

Cross-Border Marketing Regulations in the Metaverse The metaverse is a new, yet booming topic for most people, impacting lives across the globe. Of course, this creates problems with cross-border marketing regulations, especially toward legal grey zones like drugs and alcohol. Multinational corporations are always trying to...