Beautyque NYC Reveals VR Survey Results and Metaverse Impact on Beauty Industry

Beautyque NYC, the first 3D virtual shopping beauty platform connecting brands and consumers launched in May 2020 has revealed its VR survey results including insight into how metaverse will influence the beauty industry.

Virtual reality is about the experience and when in a digital space you can get immersed in a store that looks like a real one, and be able to learn about the store, the brands, the products, and shop in one space, instead of a regular website, according to Beautyque NYC Founder & Owner Sonia Khemiri. “This is just a great experience, bringing the senses up for customers while shopping online and a great digital presence for brands,” she adds.

Metaverse is a big investment. “Brands will be more and more involved in adding a VR space on their website because it brings more traffic, more experience to the customer, especially in a very crowded digital environment,” Sonia believes. “We will see more Brands in VR, video games, metaverse…in the next few years.”

Facebook is taking a leap of faith by investing in the virtual world. “As I understand, they believe that for the next decade and maybe beyond this is the direction for innovation. The connection between people is evolving in different modalities and they are taking a bet on it evolving in the virtual space as well. In addition, by using Oculus as their proprietary end tool (instead of smartphones and computers), they will also have full control over the device used by the end game user,” Sonia explains. “While looking at Facebook’s current and past success, one would think that this is going to be the future; however, the response to Metaverse is mitigated, as some believe that this is the direction to go others believe it is not.”

“Being in the virtual reality space myself through Beautyque since March 2020, we believe that this is going to be part of the future,” Sonia states. “We base our conclusion by observing what is going on with what we do but also in the video game industry, the NFTs evolution, the virtual spaces in e-commerce, showrooms… etc. We are already using Oculus to present Beautyque in a virtual space when we do pop-ups in SoHo, NYC, and the reaction is always mesmerizing! We are studying and analyzing how we can be involved in NFTs and the Oculus space as well. There are currently only 3 million users in Oculus, but with Facebook’s investment and their goal to reach 1 billion users in the next decade, I firmly believe Beautyque should be incorporating this new technology into our venue.”

Now we are just at the tip of it, Sonia describes. “People are exploring and trying to understand, but we can see already well-established brands collaborating with the gaming industry. After all, the gaming industry is in the space for a while and GenZ, Millennials are heavily present in this space,” she continues. “It’s mainly used for marketing purposes more than shopping purposes. It is an amazing marketing operation as the user gets used to the brand in his virtual world, things will evolve to evolve in the future and less established brands will tend to be able to be present in this space, and this is what we tend to bring to indie beauty brands in the space for the future. We are in Metaverse for a moment before it started and we are here to stay for a while!”

Virtual reality is said to be the next big thing in the generations to come. Beautyque surveyed its consumers to see how likely of a possibility that is, and the results were astounding.

To see the full survey results, click here: Beautyque NYC Virtual Reality Survey Report

Metaverses are a major part of virtual reality, they have become popular when it comes to video gaming. Metaverses allow you to immerse yourself in a virtual world. 60.6% of respondents voted that they do play games that involve metaverses. 66.8% also responded that they put makeup on their gaming characters.

Top 5 Popular Metaverses:

When asked what other products respondents would use on their characters, hair care seemed to be a popular choice at 36.5% followed by skincare at 30.3%. We believe that virtual shopping will become more popular throughout the years and this survey helped verify that with 81.3% of respondents voting that they would see themselves shopping for products in a virtual space. A majority of respondents also like to dress up their characters based on their personal style (88.2% voted Yes).

Beautyque NYC is a disruptive retail marketing platform conceived by US-based female entrepreneur and indie brand founder Sonia Khemiri. In addition to the first-ever beauty 3D storefront, Beautyque NYC provides an in-depth and interactive marketing platform for its more than 40 brands and 11,000 consumers.

In addition to taking its own polls with its beauty enthusiasts, Beautyque NYC also spearheads Brand Evaluation Programs for its brand members to provide them direct product feedback from a focus group testing process.For more information, visit: https://www.beautyque.nyc/