Blippar and The Mars Agency Unveil Groundbreaking AR Superbowl Campaign for Snickers on Apple Vision Pro

In a pioneering collaboration, Snickers, in partnership with Blippar and The Mars Agency, has launched the world’s first branded Augmented Reality (AR) Superbowl campaign on Apple Vision Pro for their NFL Rookie Mistake franchise. This cutting-edge experience is now available on the Apple app store for Apple Vision Pro users.

Users without the device can try the experience on mobile devices by visiting

Just in time for Superbowl, the AR campaign promises an unprecedented level of engagement, inviting users to immerse themselves in the Snickers NFL Rookie Mistake AR experience. What sets this campaign apart is its availability on the Apple Vision Pro, marking one of the world’s inaugural branded AR experiences on this groundbreaking device.

Keith Curtin, Chief Revenue Officer at Blippar, expressed excitement about this collaboration, stating, “Blippar has been creating AR experiences for more than a decade, but this year’s Apple Vision Pro release around Superbowl is the perfect way to serve up our Snickers NFL Rookie Mistake AR experience to more than 180,000 projected Apple Vision Pro customers hungry for immersive content to test drive on their new devices.”

Blippar is a leading technology content company specializing in Augmented Reality (AR) with a vision to make AR accessible for all. Our user-friendly Software as a Service (SaaS) tools and expert in-house studio team empower both beginners and seasoned creatives to effortlessly create, experience, and share AR content from anywhere in the world.
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