Red Raion and Loveland Living Planet Launch Exciting New VR Experience
Red Raion, the CGI studio specialized in media-based attractions, and Loveland Living Planet, the nonprofit organization born to inspire people to learn about Earth’s diverse ecosystems, are proud to announce their collaboration for the production of the new VR Experience for the Aquarium’s attraction EECO.
EECO, a name that stands for Ecosystem Exploration Craft & Observatory, is an outstanding structure with an impressive live story: born as the stage for U2’s 360° tour, one of the largest traveling stages in rock history, it is currently living its second life as a permanent art installation at Loveland Living Planet Aquarium in Utah, USA.
The 16-stories tall structure opened in July 2020 in the Aquarium’s Rio Tinto Kennecott Plaza, or “Science Learning Plaza”, a place that – up to now – has been exploited to provide learning opportunities and private and public gatherings under the mesmerizing lights of EECO.
This new partnership will see Red Raion produce a VR experience that the guests of Loveland Living Planet Aquarium will get to live in the 64-seat VR cinema that will rise in the round area underneath EECO.
The VR experience will open in Spring 2022 and it will consist of two movies that mix live- action and VR technology for the first time – an edutainment project that aims at taking the aquarium’s guests on a virtual journey across different times, places, and dimensions, while EECO will serve as a fascinating learning scenario and as the narrating voice for the wonders of our Living Planet.
“It is an immense honor for us to have been chosen by Loveland Living Planet to produce this amazing VR experience”, declared Valeria Rizzo, Business Development Director at Red Raion.
“It’s a very ambitious project that will put together live-action and VR, an unprecedented combination that is going to make this experience as immersive, fun, and captivating as possible.”
“This will be an exciting way to teach people about our planet and how everything is interconnected. Using this kind of technology is exciting because we’ll never run out of places to explore,” said Aquarium Founder and CEO Brent Andersen.
About Red Raion
Red Raion is the CGI studio specialized in media-based attractions.
Founded in 2014, the studio boasts a fast-growing library of licensed CGI titles and has a long track record in creating custom content. The company’s titles are now displayed in amusement parks, theme parks, and FECs worldwide.
About Loveland Living Planet Aquarium
Loveland Living Planet Aquarium is a 501(c)(3) nonprofit organization that inspires people to Explore, Discover, and Learn about Earth’s diverse ecosystems. A world-class facility, LLPA provides learning opportunities at all levels, interests, and ages. Since opening in Draper in March 2014, the Aquarium has welcomed more than six million visitors. The new Rio Tinto Kennecott plaza, a nine-acre expansion south of the Aquarium, features the 165-foot tall EECO (Ecosystem Exploration Craft & Observatory) structure, peaceful gardens, artistic sculptures, play areas, and unique event space. Additionally, LLPA reaches more than 82,000 Utah students each year through its Outreach Education programs. LLPA is accredited by the Association of Zoos and Aquariums (AZA).
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