V&A and HTC VIVE Arts Announce Innovative Virtual Reality Event to Celebrate
Alice: Curiouser And Curiouser

Through an innovative new partnership, the V&A and HTC VIVE Arts invite audiences from around the world on a mind-bending trip into the wonderful world of Wonderland. Coinciding with the release of tickets on sale for the museum’s eagerly anticipated exhibition Alice: Curiouser and Curiouser – opening 27 March 2021 – an immersive virtual reality (VR) public event will provide a sneak preview of the exhibition bringing environments and exhibits to life, guided by the show’s curator Kate Bailey.

Taking place at 2pm (GMT) / 9pm (CST) on 22 October 2020, the preview will be free to attend and will be the first live VR event hosted by the V&A, extending its exhibition content beyond the museum doors to take on a new life in a digital world. This special cultural event will be accessible to global audiences with or without a VR headset. Audiences will be able to participate through the VR platform Engage using a Windows PC or Android device or join a Recorded Live of the event, to be broadcast on the V&A’s YouTube.

As museums such as the V&A and others around the world slowly begin to reopen to the public, this uncertain period has demonstrated the power of digital innovation to engage and creatively inspire a global community. Working with the latest technologies, the V&A and HTC VIVE Arts will offer a new way for visitors to enjoy the museum and this landmark exhibition, taking an imaginative, interactive journey to celebrate one of the most iconic and inspiring stories of all time. This major partnership reflects the museum’s commitment to creating impactful digital experiences that enable people around the world to access its program, both now whilst travel remains restricted, and into the future.

This unique event, created in collaboration with the V&A, HTC VIVE Arts, producers Preloaded and Engage, will take place over forty-five minutes in a bespoke environment inspired by the V&A’s physical museum space and the fantastical landscapes of Wonderland. Through Engage’s advanced technology, participants will be able to join the event as avatars, interacting with one another in VR. The performative showcase will give audiences a taste of the forthcoming exhibition exploring the five sections within the show, charting the evolution of Alice in Wonderland from its origins over 158 years ago, to the global cultural phenomenon it is today. Embracing the dreamlike qualities of the classic novel, the setting will transform and adapt throughout the preview, including live visual effects such as the pool of tears and a hallway of doors.

Following the event, audiences will be able to delve further into Wonderland as the V&A and HTC VIVE Arts announce:

  • Curious Alice – a special, at-home experience released 22 October 2020 to coincide with the preview. This will feature enriched animation as well as additional scenes and narrative elements, including the presence of the iconic ‘white rabbit’ as your own personal companion. This new VR experience will be based on Icelandic artist Kristjana Williams’ specially commissioned illustrations for the exhibition’s publication, available to buy now. Curious Alice will be available for users to download through VIVEPORT, as well as through other major online VR platforms.
  • A Curious Game of Croquet – a VR experience on VIVE Cosmos headsets within the exhibition, when it opens March 2021. Located in the exhibition’s ‘Staging Alice’ section – exploring the many interpretations of Alice across stage and screen – visitors will be transported through mirror-like portals, will interact with the book’s famous characters and will test their skill against the Red Queen in a croquet game like no other.

Kate Bailey, Senior Curator of Theatre and Performance at the V&A said: “Alice: Curiouser and Curiouser reflects the global impact and legacy of the Alice books across creative disciplines. Since their creation the Alice books, with their mind-blowing ideas and concepts, have been a source of inspiration for new technologies from silent film to CGI. It has been an extraordinary adventure to work with HTC VIVE Arts and Preloaded to take our exhibition into a playful new dimension of VR. Alice’s impossible journey through a fantastical universe becomes possible in this exciting new creative platform. From rabbit holes to mirrors, flamingoes to hedgehogs, wonderland is the perfect world for VR and the V&A is delighted to be pioneering our first ever VR event. We look forward to sharing a preview of the exhibition ahead of welcoming visitors to Alice at the V&A next year.”

Victoria Chang, Director of VIVE Arts at HTC: “VIVE Arts is delighted to partner with the V&A, the world’s leading museum for art and design and performance, to present its first VR event and launch a remarkable new VR experience. Together, we’re bringing the fantasy and imagination of Alice in Wonderland to audiences around the world, ahead of the exhibition next year. The unprecedented circumstances in 2020 have demonstrated how technology can inspire and connect us, and we are proud to support the V&A, and to help further its mission to broaden access to the museum, using bold new models to transform how art and culture is experienced. Virtual reality as an immersive, experimental medium is the perfect complement to the concept of Wonderland and we hope audiences at home will enjoy their journey into the exhibition.”